Most students can’t tell fake news from real news, study shows

If you thought you heard the last on fake news, you were sadly mistaken.

A Stanford study found that the majority of middle school students can’t tell the difference between real news and fake news. In fact, 82 percent couldn’t distinguish between a real news story on a website and a “sponsored content” post.

Of the 8,704 students studied (ranging in age from middle school to college level), four in ten high-school students believed that the region near Japan’s Fukushima nuclear plant was toxic after seeing an unsourced photo of deformed daisies coupled with a headline about the Japanese area. The photo, keep in mind, had no source or location attribution. Meanwhile, two out of every three middle-schoolers were fooled by an article on financial preparedness penned by a bank executive.

It seems that those surveyed in the study were judging validity of news on Twitter based on the amount of detail in the tweet and whether or not a large photo was attached, rather than focusing on the source of the tweet.

The WSJ, which first reported on the study, says that a big part of solving this problem among young people comes down to education, both at school and at home.

But with 62 percent of U.S. adults getting the majority of their news from social media, the responsibility for this issue also lies with the social media organizations themselves, such as Facebook and Twitter.

Both Google and Facebook have made steps toward thwarting the fake news onslaught, including banning fake news organizations from their ad network. Facebook’s Mark Zuckerberg also posted a number of responses to the issue on Facebook, and gave actual steps toward stopping the spread of fake news on the platform.

That said, the fallout from fake news is not as minor as Zuck originally stated in his first response on Facebook, where he mentioned that less than 1 percent of news on Facebook is fake.

Even in minuscule amounts, fake news has a much greater ability to spread quickly and be consumed by many given the nature of the salacious headlines themselves. Paired with the fact that most adults get their news from social media, and most young people can’t tell the difference, you can see just how problematic this issue is.

Hopefully, steps toward stopping fake news come swiftly and effectively. But until then, it’s important for parents to be diligent in teaching their kids how to determine the difference between a sourced news report and a salacious headline with no evidence behind it.

Featured Image: Nationaal Archief/J.D. Noske/Flickr

Facebook plans to boost UK headcount by 50% as gov’t signals corporate tax rate cut

Facebook has followed Google’s lead by trumpeting plans to expand its presence in the UK — despite ongoing uncertainty over the impact of this summer’s Brexit vote for the country to leave the European Union.

Speaking at the annual CBI conference in London today, Facebook’s Nicola Mendelsohn, VP EMEA, announced plans for the social network to increase its UK headcount by 50 per cent by the end of 2017, and open a new HQ in the country.

Mendelsohn said the aim is to grow headcount from 1,000 to 1,500 by then — with “many” of the new jobs touted as “high skilled engineering jobs”.

“We came to London in 2007 with just a handful of people, by the end of next year we will have opened a new HQ and plan to employ 1,500 people. Many of those new roles will be high skilled engineering jobs as the UK is home to our largest engineering base outside of the US and is where we have developed new products like Workplace,” she said, also noting the company’s presence in Somerset — where its Aquila facility is working on designing and building solar power unmanned planes to bring connectivity to remote regions.

It’s not clear exactly what proportion of the additional jobs would be engineering roles vs other jobs such as sales. We asked but the company declined to provide any further details.

Facebook’s announcement of an intention to increase UK headcount follows Google’s UK-focused publicity last week when the company re-announced a long planned expansion of its London campus — couching the move as a continued commitment to the UK in spite of Brexit.

Reporters were told that the capacity of Google’s new London HQ is 7,000 vs the 4,000 of its current building — with the implication being the company could employee 3,000 more staff in the UK by 2020. Assuming, that is, business conditions in the UK prove favorable — with CEO Sundar Pichai talking about the ‘absolute’ importance of open borders and free movement for skilled migrants. Two things that, absolutely, cannot be guaranteed, given the UK’s impending Brexit. So quite how many of those potential 3,000 additional Google UK jobs end up existing remains to be seen — like so many things affected by Brexit.

Facebook’s UK expansion plans don’t mention any specific caveats or conditions for the company to grow headcount in the country. But in related PR it also makes a point of referencing its mission to “make the world more open and connected”. Which reads like a not-so-subtle argument for the UK government to push for a ‘soft Brexit’, rather than the tough on immigration rhetoric of the hard Brexiteers.

Especially as a “plan” to add an additional 500 jobs is in no way an irreversible guarantee. So again, it remains to be seen how many of the extra Facebook jobs survive the looming Brexit negotiations.

UK Prime Minister Theresa May has said she intends to trigger the start of the two-year negotiation process to leave the EU by the end of March 2017.

Also speaking at the CBI conference today, the Prime Minister announced a series of business-friendly measures aimed at pouring some emollient oil on the troubled waters of Brexit — including a government funding boost for R&D worth £2BN per year by 2020; and a review of the UK’s corporate tax rate, suggesting it could move to substantially cut the rate below the current 20 per cent. (Albeit, such a move could in fact complicate the UK’s Brexit negotiations — given it would likely be viewed as a hostile move by EU governments.)

Also on the table: a possible boost for R&D tax credits to further support businesses conducting research in the UK.

May also announced a new Industrial Strategy Challenge Fund, overseen by UK Research and Innovation and funded by some of the £2BN R&D boost — aimed at supporting the commercialization of what the government is dubbing “priority technologies”, such as robotics, biotechnology and AI.

Other emerging fields that could benefit from the new fund’s support include medical technology, satellites, advanced materials manufacturing and “other areas where the UK has a proven scientific strength and there is a significant economic opportunity for commercialisation”.

Featured Image: Sean Gallup/Getty Images